Islamabad – 11 October, 2025 — (Urdu Times): The Embassy of the Republic of Korea successfully hosted the K-Wave Festa: Beauty, Beats and Beyond at Serena Hotel, celebrating the growing influence of Korean culture and its deepening ties with Pakistan.
The event commenced with an opening ceremony, where Park Jaelark, Charge d’Affaires of the Republic of Korea, delivered the welcome remarks. In his speech, Park highlighted the Embassy’s continuous efforts to strengthen cultural and people-to-people exchanges between Korea and Pakistan. He shared that the Embassy has been organizing diverse K-initiatives to enhance mutual understanding, adding that the Immersive Gallery recently inaugurated at the Islamabad Museum is one of the many projects aimed at expanding cultural cooperation.
A major highlight of the event was the K-Beauty Masterclass conducted by renowned Korean makeup artist Hoskeok Jung, who captivated the audience with his expert techniques and live demonstration on the popular influencer Areeka Haq. The session provided attendees with valuable insights into Korean skincare routines and the artistry behind K-beauty’s global success.
Adding rhythm and energy to the evening, Jay Kim from Korea conducted a K-Dance workshop, teaching participants popular K-pop choreography and giving them a glimpse into the dynamic world of Korean performing arts.
The venue was buzzing with excitement as guests explored various interactive stalls featuring Korean traditional foods, Hanbok dress experiences, and free Korean skincare, makeup, and cultural gift booths. Visitors enjoyed tasting authentic Korean delicacies and dressing up in traditional Hanbok attire for memorable photo moments.
Through events like K-Wave Festa: Beauty, Beats and Beyond, the Embassy of the Republic of Korea continues to promote mutual cultural exchange and strengthen the friendship between Korea and Pakistan.